BRAND
ARCHITECTURE
When it comes to building a successful brand, structure matters. Your brand architecture plays a crucial role in how customers perceive and interact with your company and its offerings. An effective brand architecture provides clarity and cohesiveness, helping customers easily navigate your brand ecosystem and understand the unique value of each product or service.
DEFINE
This is the overarching brand that ties all of your offerings together. Clearly establish what makes your parent brand unique and how it represents the core of your company.
IDENTIFY
Identify your sub-brands and product lines. These are the individual offerings that fall under the umbrella of your parent brand. Determine how each sub-brand or product line differentiates itself from the others and what value it brings to customers.
CREATE
Identify your sub-brands and product lines. These are the individual offerings that fall under the umbrella of your parent brand. Determine how each sub-brand or product line differentiates itself from the others and what value it brings to customers.
Philipp Blankenagel
VP Marketing & Communications
Capnamic
"Fiction's team was very strong in communicating with us throughout the whole process."
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Brand Voice