Latest in: Strategy
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The Growth Equation: Exceptional Product + Customer Obsession + Strategic Branding

In the exhilarating world of early-stage tech startups, founders and product managers face the relentless challenge of making their products shine amidst a backdrop of fierce competition. As entrepreneurs pour their hearts into crafting …
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May 8, 2023
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Bring your brand’s story to life with motion patterns

Motion design is a powerful way for every brand to build an engaging and memorable experience in the minds of its customers. It's also one of the most intuitive methods to communicate your brand's …
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April 11, 2023
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The ROI of perception: How brands create tangible value

While many companies believe they have a solid grasp of their brand identity, in reality, only some truly integrate their brand's values and purpose into every aspect of their business. Every customer interaction with …
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March 13, 2023
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Fiction’s future:
Our new identity

This is it. We're excited to reveal Fiction's next chapter - our fresh new brand identity. It is an embodiment of our values of creativity, innovation, and collaboration and reflects who we are as …
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February 24, 2023
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Brand marketing: The catalyst to successful product launches and demand creation

Every company wants their product to be successful, but without effective brand marketing, even the best products can fail. In the world of high-growth B2B businesses, there are three key functions on the marketing …
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February 21, 2023
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The key to Brand-Building Success? It’s what Not to Do

You've heard the saying: "a house is only as strong as its foundation." In that same way, a brand is only as strong as its foundation. You might think about your brand like a …
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February 6, 2023
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When to brand:
A guide for startup founders

As branding specialists with a wealth of experience supporting startups, we understand the central role that a strong brand plays in determining a business's long-term success. A company's brand is more than its name …
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February 2, 2023

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