Capnamic Ventures is a Germany-based venture capital firm that invests in early and growth-stage companies across a wide range of industries.
As Capnamic approached us, their brand had been pretty much unchanged since the early days. Due to its simplicity, it had served the company well for many years. Yet, it was no longer reflecting their ambition or meeting the expectations of their community. The team knew it was time to move on to something more modern and contemporary.
The first step was bringing everyone on the same page through an alignment workshop. This provided an opportunity for everyone to share their vision for the future of the brand and identify any areas of disagreement.
We defined the new identity with a brand strategy sprint. This helped us explore Capnamic's story as an organization and dial up an authentic and confident personality. One needed to portray in future communications campaigns with founders and investors.
The new brand wordmark emphasises Capnamic’s core attributes of giving capital to promising founders and providing dynamic support. An evolution of the previous wordmark, it subtly and elegantly marries these qualities - Cap & dynamic.
We produced a new set of visual assets, including photography styles, typographic hierarchy and bold colour patterns. These allowed Capnamic a palette of elements they can use across all media to tell their story consistently. This cohesive visual expression has allowed them to connect more effectively with early-stage founders and the broader startup community.
At its heart, the visual language celebrates humanity’s ability to dream big and build amazing things. And it seeks to inspire others to do the same. The style is clean and minimalistic, with a focus on strong visuals and simple messages. It’s about getting people excited about the future and empowering them from the start.
VP Marketing & Communications
"Fiction team was very strong in communicating with us throughout the whole process."
The rebranding was successful, resulting in increased interest from startups and investors. It has established Capnamic as a reliable, contemporary and future-facing VC firm. Yet one with a friendly and approachable personality.
Capnamic is better positioned than ever to support the next generation of category leaders in Germany, thanks to increased website usage, social media engagement, and newsletter subscribers.
Capnamic's identity got featured in "Rebranding Examples With Holistic Transformation And Market Impact" on DesignRush.