At an ideation sprint on the Future of Sleep, our team was determined to create a product and brand concept that would revolutionize the world of quality sleep.
Sleep and dreams have fascinated people for centuries, however, most of what we know is based on theories. We often neglect the importance of sleep, leading to potential health issues such as depression, insomnia, diabetes and mental illness. A high-quality dream could be the key to achieving an even healthier and happier life.
We put our heads together to ideate a solution for this and came up with Lucid, a small device designed to emit electromagnetic waves that improve the quality of sleep and dreams.
In order to really understand what this device could do for people, we deep-dived into understanding the role of sleep in the lives of humans. We learned how sleep occupies nearly a third of our life but is often neglected in importance. And while sleep is essential, high-quality dreams can be key to achieving an even healthier and happier life.
The device works through lucid dreaming - a phenomenon where you become aware of your dream state and can control the narrative. This allows for self-awareness and self-control even when asleep which can help us learn new skills or work on psychological issues.
Setting up Lucid was designed to be easy - tap on top of the device and wait for it to pair with your phone automatically. You can browse through categories and select narratives that address your problems best. Once tapped on the app’s icon, an onboarding feature unveils all the amazing benefits that Lucid has.
Lucid has immense power that brings control over our dreams: allowing us to learn new skills or work on psychological issues while immersing ourselves into stories of our own choice. From becoming a producer while asleep to reliving childhood memories or meeting friends while co-dreaming - its power is limitless.